Why Snif’s Strawberry Moon Fragrance Keeps Selling Out

When you’ve been scrolling the astrology-obsessed corners of Instagram and TikTok (a.okay.a. #AstrologyTok) this week, you then’re in all probability nicely conscious {that a} uncommon Strawberry Supermoon is on full show. When you’re like us, you may even take some magnificence inspo from the celestial physique — and our present perfume obsession is, ahem, fairly on-the-nose.

Perfume model Snif partnered with The Goodtime Hotel — co-owned by David Grutman and musician, artist, and Humanrace founder Pharrell Williams — and its on-site pool membership Strawberry Moon (named for the lunar occasion) to formulate a scent that is all too excellent for a protracted weekend spent below the moon. Strawberry Moon captures that distinct olfactory mix of solar, sand, and the luxurious seashores lining the Miami Seashore coast.

I not too long ago scrolled by a lot of astrology and perfume followers buzzing about it on TikTok. “It smells The Good Place encapsulated in a bottle, however make it retro midcentury trendy,” mentioned TikTok consumer @thegreyordinary, whereas @savannahsniffs described it as “the Miami nightlife after you simply spent your day within the solar.” After making an attempt (and loving) the perfume myself, I reached out to Snif cofounder Bryan Edwards to study extra.

“Miami has an unimaginable vitality you can not discover anyplace else — we needed to match that vitality with a scent expertise that is vivid and vibrant,” recollects Edwards. The layering of zippier notes (like pink pepper and bergamot zest) atop elegant components (such as jasmine and leather-based) was meant to “strike the right stability of playful and basic.”

Upon the primary spritz, that is precisely what I received: a clear but glamorous perfume you may discover pumping by the vents of a glitzy lodge foyer. Saffron and amber woods carry a sunny warmth to the formulation, giving me that serotonin hit that solely a day on the seaside normally can. 

As I periodically returned to the perfume on my wrist all through the day, it jogged my memory of the whole five-star expertise: laying in a shady cabana with a fruity cocktail with a heat, recent towel below my damp bikini, which is slowly drying due to a floral-tinged breeze blowing throughout the pristine swimming pool. And in response to Edwards, fragrance’s packaging is as design-conscious because the extravagant resort that impressed it.

“It was an fascinating inventive problem for us,” Edwards admits. “When designing the bottle for the perfume, calling again to the aesthetic of the hotel and poolscape was a significant precedence for us.” One intelligent instance: the highest of the bottle is a nod to the pastel parasols that line Strawberry Moon’s pool.