The are 6 online environmental personas – which one are you?


An enormous evaluation of Twitter has discovered that, on the subject of environmental concern, there are broadly six distinct personas, together with good alecs and technocrats. Which one are you?


18 June 2022

There are distinct teams of individuals involved in regards to the atmosphere on Twitter


An evaluation of greater than a billion tweets means that, on the subject of environmental points, individuals match into six distinct on-line personas. The evaluation additionally discovered that environmental concern within the US is extra broadly shared throughout the political spectrum than many may assume.

Charlotte Chang at Pomona Faculty in California and her colleagues began with an inventory of 1 million Twitter customers who adopted at the very least one US-based environmental NGO. After filtering out bots utilizing a well-regarded …

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