Home » Blog » From nuns to mums, weekend warriors to world champions, fitness fanatics to fanatical fans — women in sport want wider coverage

From nuns to mums, weekend warriors to world champions, fitness fanatics to fanatical fans — women in sport want wider coverage

4 nuns are enjoying soccer on an artificial pitch, on a rooftop in Rome. 

Wearing habits, they’re having a enjoyable kickaround, enjoying like no one’s watching (or covertly filming from afar).

On a decent angle, one nun slots in a neat right-footer, and celebrates together with her arms raised.

Later, one other nun loses a shoe when she kicks the ball, however like a real competitor it would not cease her from pushing on.


The video rapidly unfold all over the world, celebrating a bunch of girls we do not usually see participating in sport and bodily exercise. 

However for Rana Hussain, it wasn’t a novelty in any respect — it made her really feel seen.

Rana Hussain has beforehand labored for Cricket Australia and Richmond Soccer Membership in range and inclusion roles.(Equipped: Megan Brewer)

“That picture will get me up off the sofa greater than anything, photographs of girls that I can relate to,” the variety and inclusion chief and member of the Outer Sanctum podcast mentioned.

“That is how I play sport. That is how I’m going to the fitness center. I put on free becoming garments. I cowl my hair and, to see them do it, makes me really feel like I can do it too.”

For Hussain, and so many ladies like her, seeing themselves mirrored is one thing they’re determined to see. 

‘White ladies celebrating and smiling’

So, once we take a look at ladies in sport, who’re we seeing?

Sure, there are the powerhouse world-beaters similar to Sam Kerr, Ash Barty and the Australian ladies’s cricket crew who’ve turn out to be absolute fixtures on our sporting scene. 

Australia's women's cricket team celebrate winning the World Cup.
The Australian ladies’s cricket crew presently holds the T20 and ODI World Cups.(Getty Photographs: Hannah Peters)

However what occurs once we dig a little bit deeper?

Getty Photographs has one of many world’s largest artistic and editorial image databases, and it has gathered what it calls “visible GPS information” round ladies in sport.

Utilizing inner search information, insights from visible consultants, and market analysis, it has uncovered the present state of play relating to the visible illustration of girls in sport, and what audiences need.

It has discovered there’s important protection of sportswomen round main occasions similar to the Olympics, nevertheless it dramatically drops to 7 per cent visibility within the media outdoors of those instances.

An Australian female tennis player hits a forehand.
Ash Barty is among the most recognisable figures in Australian sport.(Getty Photographs: Quinn Rooney)

And it is worse for these from numerous and under-represented backgrounds.

Kate Rourke is the top of artistic insights, Asia Pacific at Getty Photographs and iStock. 

She says that Getty’s clients, together with media retailers, advertisers and types, use lower than 1 per cent of individuals with a incapacity of their visuals.

LGBT+ ladies and non-binary folks additionally signify lower than 1 per cent, and lower than 4 per cent are folks from ethnically numerous backgrounds.

A female boxer wearing a headscarf is in the boxing ring, bare hands in front of her face.
Girls from culturally numerous backgrounds — similar to Australian featherweight champion boxer Tina Rahimi — are under-represented in sports activities media and promoting.(ABC Sport: Amanda Shalala)
An older woman is running in the forest, smiling.
Older ladies participating in sport and bodily exercise do not obtain almost as a lot consideration in mainstream media and promoting.(Getty Photographs)

A Griffith College examine wanting on the media representations of girls on the 2018 Gold Coast Commonwealth Video games discovered retailers promoted photographs of “white ladies celebrating and smiling”, and “whiteness and normative femininity had been introduced as ‘pure’ and ‘impartial’.”

It additionally discovered that “there was a recurrent illustration of profitable sportswomen as predominantly able-bodied, younger, white, and conforming largely to conventional understandings of femininity (i.e., smiling, heterosexual, in passive poses, sporting make-up and jewelry).”

The Australian women's relay team holds their gold medals on the podium
A Griffith College examine discovered there have been slim representations of sportswomen within the 2018 Commonwealth Video games.(AAP: Darren England)

That resonates with Hussain.

“And I feel a part of that’s simply because, naturally, our focus is on the elite video games, and the folks [who] are making it by way of to elite sport aren’t but consultant of our inhabitants.”

Ali Tucker-Munro can even relate.

She’s a proud Kamilaroi lady, and the top coach of the GWS Giants Netball Academy.

Netball coach Ali Tucker-Munro stands and smiles.
Ali Tucker-Munro is a former elite netballer, and now a excessive efficiency coach, who needs to see extra First Nations sportswomen within the highlight.(Equipped: Netball NSW)

“Our cultural id is absolutely complicated for a spread of causes. [It’s] clearly been influenced by previous authorities insurance policies round assimilation.

A row of netballers, dressed in uniform, stand arm in arm, while another row of players kneels in front of them.
Ali Tucker-Munro not too long ago coached the Netball NSW First Nations All-Stars in a curtain raiser to the Tremendous Netball First Nations spherical.(Equipped: Netball NSW)

“I heard a narrative of a participant being questioned about her cultural id, due to the color of her pores and skin, like, ‘You may’t have skilled racism’.”


“Once we speak about interviewing and portraying First Nations feminine athletes, [it’s about] giving that broad breadth. So what function can media and profiling our First Nations ladies play in serving to folks educate and inform folks round that?”

Paralympian Eliza Stankovic-Mowle says it is important to showcase folks from all backgrounds, together with folks with incapacity.

“If it isn’t there, and you may’t see it, it would not exist, does it?,” she famous.

A woman in a wheelchair is smiling, while playing wheelchair rugby.
Eliza Stankovic-Mowle is a Paralympic wheelchair racer, and has not too long ago began enjoying wheelchair rugby.(Equipped: Wheelchair Sports activities NSW-ACT/Karen Watson)

“So, the extra we see it, the extra it turns into mainstream, then the extra all of us simply settle for it, and it is seen for its magnificence.

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