Fragrance Premiumization—a Fundamental Shift That Is Driving Beauty Growth

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What’s Inside

Worldwide, the perfume market skilled strong progress in 2021, significantly pushed by sturdy momentum in premium perfume gross sales. In 2022 and past, we count on this pattern to proceed, driving trade progress for the foreseeable future.

On this report, we discover the businesses leveraging the premiumization pattern—together with Chanel, Chloé and Dior, amongst others—in addition to elements driving the pattern, together with:

  • Perfume turning into an important a part of customers’ day-to-day life through the pandemic
  • China’s premiumization penetration and elevated perfume utilization
  • Magnificence firms, perfume manufacturers and even mass retailers getting into the premium perfume house

For extra data on the premiumization is affecting the sweetness market, learn our Market Outlook on US Beauty Retailing.

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