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Former K-Pop Star Created the Best New Vitamin C Serum

Vitamin C is certainly one of our favourite skin-care ingredients due to its skill to each brighten current discoloration and — thanks its antioxidant properties — proactively defend our pores and skin from environmental aggressors like air pollution.

However there is a catch. Lots of the most potent types of vitamin C — as in, these almost certainly to ship on mentioned advantages — have misplaced their efficacy by the point they hit the shelf. Beauty chemist Ginger King likens the phenomena to what occurs to a slice of apple when it will get uncovered to oxygen: it virtually instantly turns brown.

That is the place Matter of Fact Ascorbic Acid 20 Brightening C Serum is available in. Created utilizing a patent-pending expertise that permits excessive concentrations of vitamin C to be dissolved in a waterless solvent system, the serum is backed by a certificates of study from an unbiased lab verifying that it stays shelf-stable for 2 years. What’s even extra spectacular is that that certificates is offered on the model’s web site for shoppers to view.

Scroll down, and you will additionally see the outcomes of the (double-blind, randomized, and placebo-controlled) medical research, condensed into easy-to-understand information factors. “[The studies involved] over 30 folks, which is statistically important,” says King.

It is not typical for manufacturers to make the outcomes of their medical testing so accessible. However for Matter of Reality founder and formulator Paul Baek, it was all the time a part of the plan. “Pores and skin-care customers have grow to be extremely savvy and in some instances, extremely skeptical — as a result of generally there’s motive to be,” he says. “And so [it was key] that if we heard a query sufficient occasions, that we make the reply simply accessible for anybody .”

What was not all the time a part of Baek’s life plan, nonetheless, was his foray into skincare within the first place — although his mom labored as a chemistry researcher and his father ran a magnificence provide retailer in his hometown of Tallahassee, Florida.

At round age 12, Baek found Korean pop music — higher generally known as K-pop — when his older sister returned dwelling from faculty with a stack of CDs. “Listening to this music was mind-boggling to me,” says Baek. “I do not suppose I might’ve been in a position to verbalize it on the time, nevertheless it was so significant as a result of it was a reminder that there was an even bigger world on the market, even when I hadn’t skilled it but.”

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