ENO expands its portfolio with two new flavors, Jaljeera and Nimbu masala
Revealed on June 6, 2022
Rolls out a tv industrial to disclose the variants
GSK Shopper Healthcare’s main antacid model, ENO right now introduced the launch of two scrumptious new flavours- Jaljeera and Nimbu Masala. These new flavors are impressed by widespread, conventional digestive aids and can ship ENO’s core promise of fast aid.
Greater than half of acidity victims in India favour dwelling cures or fizzy drinks similar to carbonated mushy drinks, jaljeera, nimbu soda and so on as their first port of name. Regardless of this, 45% of dwelling treatment customers don’t get fast aid. ENO, as a market chief within the antacid house, takes on the duty of providing on the spot aid to customers in codecs and flavours which can be tasty and have a powerful reference to acidity aid.
These two new flavours are being launched in South and East India by way of a tv industrial that’s constructed on a story of a relaxed Sunday night the place a person is sitting along with his spouse and elder brother indulging in home-made snacks and drinks. The second will get disrupted when he will get hit by acidity and as an on the spot response, he reaches out to his spouse to go him the home-made “Jaljeera” stored on the desk. The sufferer’s elder brother interjects his request and recommends taking “ENO Jaljeera” as a substitute which will get high work in seconds. The TVC builds a compelling narrative in a really relatable method and goals to create consciousness and style credentials of recent ENO flavour variants.
Commenting on the brand new launch, Anurita Chopra, Head of Advertising and marketing, India Subcontinent, GSK Shopper Healthcare stated, “As a number one model, we all the time try to have a pulse on our customers and keep related with their rising preferences. We perceive that thousands and thousands of individuals in India want to go for dwelling cures throughout an acidity bout. Subsequently, impressed by this perception, our new ENO flavours provide a fast answer in flavours that match the style palate of traditional dwelling cures. We’re assured that these flavours shall be properly obtained by customers.”