Dermatologists Post Less Than 4% of Top Acne Content on Instagram

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When sufferers go browsing to social media, what sorts of pimples content material are they seeing? Sadly, most likely not posts from healthcare professionals, in response to a latest research.1 Influencers generate a majority of acne-related Instagram content material and dermatologists are accountable for lower than 4% of prime posts beneath the hashtag #pimples in response to a latest research.Retailers accounted for 22.1% of the 439 posts analyzed within the research. Non-dermatologist suppliers ranked third, with fewer posts than influencers and retailers however greater than dermatologists at 15.26% of prime posts.

Because the breakdown of content material creators would possibly recommend, the commonest themes for the posts had been, in descending order, posts that promoted a industrial product, pimples consciousness and self-acceptance content material, commercials for providers from a medical or magnificence business supplier, residence treatments, behavioral interventions and the causes of pimples, in response to the authors.

Of the posts, “254 posts really useful not less than one particular intervention, and 124 separate elements had been proposed as potential pimples remedies,” wrote research authors Ward and Rojek. In addition they famous that almost all suggestions centered on at-home remedies and posts hardly ever really useful physician-guided remedy.

Solely 11% of posts prompt remedies with Grade A proof per the American Academy of Dermatology tips.2 The authors additionally famous that dermatologists had the bottom engagement on their posts, even when that they had similarly-sized followings.

Whereas the research sheds gentle on how social media could impression the knowledge sufferers are uncovered to, the authors be aware some limitations to its design. “This research is restricted because it represents solely a snapshot in time. It’s additional restricted by its assumption that the variety of likes and followers is a proxy for affect. Additional analysis is required to find out whether or not sufferers weigh content material in another way primarily based on its supply and if/how publicity to this content material results in modifications in habits or attitudes. However, there’s a huge quantity of acne-related content material available to sufferers on this platform that has over 100 million US customers. This research confirmed that the content material is heterogeneous in message and high quality, and dermatologists are accountable for a tiny fraction of it.”

Disclosures:

The authors don’t have any related monetary disclosures.

References:

  • Ward S, Rojek N. Pimples Data on Instagram: High quality of Content material and the Position of Dermatologists on Social Media. J Medication Dermatol. 2022;21(3):333-335. doi:10.36849/JDD.6411
  • Zaenglein AL, Pathy AL, Schlosser BJ, et al. Tips of look after the administration of pimples vulgaris. J Am Acad Dermatol. 2016;74(5):945-73.e33. doi:10.1016/j.jaad.2015.12.037



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