As a part of our 2022 journey commerce co-op advertising in China, Vacation spot BC China and CYTS Sparkle Tour, certainly one of DBC’s key commerce shoppers concentrating on HVT (excessive worth travellers), hosted a client tenting occasion on June 12, 2022 in Beijing.
Greater than 40 high-end client friends attended the occasion. With the theme of “Discover BC and discover sustainable journey”, DBC China, Sparkle Tour and an professional in LNT (leave-no-trace) delivered respective shows on BC vacation spot, the themed itineraries, in addition to the information of LNT. The shows have been adopted by a “learn-to-set-up-a-tent” program and a sundown yoga expertise, supported by Lululemon. All friends loved a good time and had very optimistic suggestions.
Throughout the occasion, DBC China additionally launched a travel-trade going through livestream program with the tenting theme, which kicked off our journey commerce livestream sequence deliberate for 2022. The two-hour livestream program obtained 67K views and 10K feedback/likes.
Why did we do that in China? Tenting has turn into the highest out of doors exercise in China over the previous three years. The tenting related enterprise has grown so quick that it’s anticipated as the largest alternative for the tourism trade in China’s home market earlier than the outbound journey resumes. We imagine the present tenting fever can even carry extra consideration to the out of doors experiences and nature for locations resembling Canada in the long term. Additionally it is an incredible alternative for us to get a edge over our opponents with progressive advertising actions in China market.