Brandefy’s Top Beauty Brands and Products of Summer – WWD


Charlotte Tilbury has reigned as Brandefy’s top-searched beauty model since July 2021.

Founder and chief government officer of the beauty platform, Meg Pyrde, stated that while Charlotte Tilbury ranked ninth amongst Brandefy’s prime manufacturers in January 2021, searches for the model have since elevated by 255 p.c, propelling it to the number-one spot in July 2021, the place it stays to at the present time. 

Additionally demonstrating resilience are vitamin C merchandise, which have been Brandefy’s most-searched magnificence product class since January 2021, whilst different skincare choices have dropped from the rating as post-pandemic customers return to cosmetics.

Supergoop is a more recent entrant to the highest manufacturers checklist, having elevated in search quantity by 22 p.c since July 2021, whereas former prime 10 residents Glossier, City Decay and Nars have confronted declines of 44 p.c, 44 p.c and 23 p.c, respectively, throughout the identical interval. 

In July, basis entered the highest 10 for product searches for the primary time since earlier than the pandemic. Equally, mascara joined the identical checklist for the primary time since 2020. Searches for sunscreen, however, have decreased by 21 p.c versus final 12 months, leaving the class clinging to its last-place spot within the rating. 

Right here, Brandefy’s prime magnificence manufacturers and product classes from July by mid-August 2022, as ranked by search quantity. 

  1. Charlotte Tilbury
  2. Fenty
  3. Drunk Elephant
  4. Tatcha
  5. Tarte
  6. Supergoop
  7. Glow Recipe
  8. SkinCeuticals
  9. Profit
  10. Estée Lauder
  1. Vitamin C
  2. Setting Spray/Powder
  3. Basis
  4. Tinted Moisturizer/SPF
  5. Cream
  6. Retinol
  7. Mascara
  8. Primer
  9. Bronzer
  10. Sunscreen

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