AR Technology Invades The Legendary Cannes Film Festival


Find one among Niantic’s AR viewfinders to unlock enjoyable experiences utilizing the corporate’s Lightship VPS expertise.

The Cannes Lions International Festival of Creativity is a worldwide occasion that has been showcasing artistic excellence in communications, promoting, and connectivity between individuals and types since 1954. Along with celebrating exhausting work and creativity, the occasion consists of large networking alternatives and award ceremonies in addition to a swanky opening and shutting gala.

Every year in June roughly 15,000 business leaders from 90 nations make their technique to France to affix within the festivities. This 12 months, organizers plan on augmenting the pageant with a slew of interactive AR experiences that attendees can uncover all through the pageant space and unlock due to a brand new partnership with Niantic.

As a accomplice, Niantic will lean on eighth Wall expertise, which was acquired by Niantic again in March to ship charming WebAR experiences you possibly can entry in your smartphone with out having to obtain a third-party app. This consists of Doty’s Metaverse Trek AR Scavenger Hunt created by Aircards in partnership with Emodo in addition to the Niantic ARship tour.

You’ll additionally have the ability to share your Cannes journey by sending your family and friends an AR postcard created by Orb Amsterdam or take a look at the Screenless NFT AR Exhibition curated by the NFT design company Turboslow.

Powered by eighth Wall’s frictionless WebAR expertise, attendees and guests may have no downside launching enjoyable AR video games and reveals from their telephones, all with out the necessity to obtain an app. Merely find one of many “8 Code” QR codes scattered all through the occasion, open your digital camera app in your cellphone, and scan the code to get began. 

On prime of enjoyable 8 Code AR activations, Niantic additionally plans on utilizing real-world objects as a part of the enjoyable. As you stroll round Cannes, hold a watch out for one among a number of Niantic AR Viewfinders. These cool orange gadgets will allow you to expertise Cannes in a completely totally different method by offering you with digital info and AR experiences on the town utilizing Niantics Lightship VPS

The pageant, which runs from June twentieth to June twenty fourth, is understood not just for celebrating distinctive cutting-edge advertising and marketing strategies however for its killer events as effectively. As a sponsor, Niantic might be internet hosting their very own Cannes soiree throughout the occasion! Should you occur to be on the pageant this 12 months, you possibly can take a look at the Niantic Pleased Hour on the Terrace Stage on Thursday, June 23 at 5:30. 

Not solely will you have the ability to meet with the Niantic crew in individual and take a look at a bunch of enjoyable WebAR activations, however you’ll additionally get pleasure from drinks, shake your booty, and study extra about connecting along with your viewers via WebAR advertising and marketing and promoting utilizing eighth Wall.

In case your fundamental goal is all enterprise, nonetheless, then it is best to be a part of Niantics VP of Engineering, Erik Murphy-Chutorian, for a panel dialogue on the Infillion Backyard on how Web3 (aka the metaverse) will impression the way forward for consumerism.

The Cannes Lions International Festival of Creativity runs from June twentieth to June twenty third in Cannes, France. Try their web site for info on the pageant and their partnership with Niantic.
Hit the next hyperlinks for extra info on Niantic and 8th Wall.

Picture Credit score: Niantic x Cannes

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